Discover São Paulo: A 7-Day Cultural and Culinary Journey

Immerse yourself in the vibrant culture and rich history of São Paulo, Brazil, with a week-long itinerary featuring iconic attractions, culinary delights, and hidden gems.

São Paulo, Brazil's bustling metropolis, is a city of contrasts where modern skyscrapers stand alongside historic architecture. Known for its vibrant cultural scene, São Paulo is home to numerous museums, theaters, and galleries, making it a haven for art and history enthusiasts. The city's diverse population has also contributed to a rich culinary landscape, offering a wide array of international and local flavors.


Fun fact: São Paulo is the largest city in the Southern Hemisphere, with a population of over 12 million people. This dynamic city is a melting pot of cultures, with influences from Italian, Japanese, and Arab communities, among others. As you explore São Paulo, you'll discover a city that never sleeps, with a lively nightlife and a plethora of dining options to suit every palate.

Before you embark on your journey, it's essential to note that São Paulo is a sprawling city, so planning your itinerary carefully is crucial. Public transportation is efficient, but taxis and ride-sharing services are also readily available. Be sure to try the local cuisine, including feijoada, a traditional Brazilian stew, and pão de queijo, a delicious cheese bread. Now, let's dive into your 7-day adventure in São Paulo!

São Paulo

Welcome to São Paulo, a city that offers a unique blend of culture, history, and modernity. As you explore this vibrant metropolis, you'll encounter iconic landmarks, world-class museums, and a thriving culinary scene. São Paulo is a city that caters to all interests, whether you're a history buff, a foodie, or an art lover.

For accommodations, consider staying at the luxurious Hotel Fasano São Paulo, known for its elegant design and exceptional service. Alternatively, the Ibis Budget São Paulo Paulista offers a more budget-friendly option without compromising on comfort.

Traveling to São Paulo is convenient with numerous flight options available. Check out Trip.com or Kiwi.com for the best deals on flights.


Day 1: Arrival and Evening Exploration

Afternoon: Arrive in São Paulo and check into your hotel. Take some time to relax and freshen up after your journey.

Evening: Begin your São Paulo adventure with a visit to the iconic Avenida Paulista, the city's main thoroughfare. Stroll along this bustling avenue, home to numerous shops, cafes, and cultural institutions. For dinner, head to Hotel Unique's rooftop restaurant, Skye, which offers stunning views of the city skyline and a menu featuring contemporary Brazilian cuisine.

Day 2: Cultural Immersion

Morning: Start your day with a visit to the São Paulo Museum of Art (MASP), renowned for its impressive collection of Western art. The museum's striking architecture, designed by Lina Bo Bardi, is a masterpiece in itself.

Afternoon: Head to the nearby Ibirapuera Park, a sprawling green oasis in the heart of the city. Explore the park's many attractions, including the Museum of Modern Art and the Afro-Brazil Museum.

Evening: For dinner, indulge in traditional Brazilian cuisine at Figueira Rubaiyat, known for its succulent steaks and beautiful setting under a century-old fig tree.


Day 3: Historical Exploration

Morning: Discover the history of São Paulo with a visit to the São Paulo Cathedral, a stunning example of neo-Gothic architecture. Then, take a stroll through the historic center, where you'll find landmarks such as the Pátio do Colégio, the site of the city's founding.

Afternoon: Continue your historical exploration with a visit to the Pinacoteca do Estado, one of Brazil's most important art museums. The museum's collection includes works by renowned Brazilian artists, as well as international pieces.

Evening: Enjoy a casual dinner at Bar da Dona Onça, a popular spot for traditional Brazilian dishes with a modern twist. Be sure to try their famous coxinha, a savory chicken croquette.

Day 4: Shopping and Dining

Morning: Spend your morning shopping at the Mercado Municipal, a bustling market known for its fresh produce and gourmet food stalls. Don't miss the chance to try the famous mortadella sandwich, a São Paulo specialty.

Afternoon: Continue your shopping spree at the upscale Shopping Cidade Jardim, where you'll find a mix of international luxury brands and local designers.


Evening: For dinner, head to D.O.M., a Michelin-starred restaurant by renowned chef Alex Atala. The menu features innovative dishes that highlight the flavors of the Amazon rainforest.

Day 5: Zoo and Aquarium Adventure

Morning: Visit the São Paulo Zoo, home to over 3,000 animals from around the world. The zoo's lush surroundings make it a perfect spot for a leisurely morning stroll.

Afternoon: Head to the São Paulo Aquarium, the largest aquarium in Latin America. Explore the various exhibits, including the Oceanarium and the Amazon Forest, where you'll encounter a diverse array of marine life.

Evening: For a unique dining experience, visit Templo da Carne Marcos Bassi, a churrascaria known for its expertly grilled meats and lively atmosphere.

Day 6: Day Trip to Santos and Guarujá

Embark on a day trip to the coastal cities of Santos and Guarujá. Enjoy a relaxing day at the beach, visit the Coffee Museum in Santos, and explore the beautiful landscapes of Guarujá. This tour offers a perfect blend of history and natural beauty.


Santos & Guarujá Beach Tour- 8 hours- Pickup in São Paulo on Viator

Book your tour with Viator.

Day 7: Culinary Delights and Departure

Morning: Participate in a Brazilian cooking class, where you'll learn to prepare traditional dishes such as feijoada and brigadeiros. This hands-on experience is a fun way to immerse yourself in Brazilian culture.

9 Recipes during a 4hr Brazilian Cooking Class in English in SP on Viator

Book your class with Viator.

Afternoon: After a week of exploration and adventure, it's time to bid farewell to São Paulo. Head to the airport for your departure, taking with you unforgettable memories of this vibrant city.

In summary, this 7-day itinerary offers a comprehensive exploration of São Paulo, from its cultural landmarks and historical sites to its culinary delights and natural beauty. Whether you're a first-time visitor or a seasoned traveler, São Paulo promises an unforgettable experience.


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