Forget the crowds of Paris or the price tags of Switzerland—if you’re craving history, nature, culture, and seriously affordable travel, the Balkans are calling. From medieval towns to lakeside escapes, this region of southeastern Europe is packed with hidden gems that offer rich experiences at a fraction of Western Europe’s cost. Here are the underrated towns worth adding to your list.

1. Ohrid, North Macedonia

Perched on the shores of Lake Ohrid, one of Europe’s oldest and deepest lakes, this UNESCO-listed town is known for its Byzantine churches, lakefront cafés, and peaceful energy. Boat rides cost just a few euros, and fresh trout dinners won’t break €10. Come for the sunsets—stay for the serenity.

2. Kotor, Montenegro

Though gaining popularity, Kotor still feels wonderfully preserved. Its medieval old town, dramatic bay views, and nearby hiking trails make it a perfect affordable alternative to Italy’s coastal cities. Climb the fortress for one of the best views in the Balkans—for less than the price of a coffee in Rome.

3. Gjirokastër, Albania

Dubbed the “Stone City,” Gjirokastër is a hillside town with Ottoman-era architecture, cobbled streets, and a dramatic castle. Accommodations and meals are incredibly budget-friendly, and the town feels like a living museum—without tourist traps or inflated prices.

4. Trebinje, Bosnia & Herzegovina

Often overshadowed by nearby Dubrovnik, Trebinje is a charming riverside town surrounded by vineyards and medieval bridges. It’s peaceful, sunny, and much cheaper than its Croatian neighbor—making it ideal for slow travel and authentic dining experiences.

5. Plovdiv, Bulgaria

One of Europe’s oldest cities, Plovdiv is full of surprises: Roman amphitheaters, a colorful old town, and a buzzing creative district. It’s laid-back and cultured, with a café scene that rivals any major city—at prices that feel almost too good to be true.

6. Piran, Slovenia

On Slovenia’s short but spectacular coastline, Piran delivers Venetian charm, fresh seafood, and sea views without the crowds of Italy. Wander pastel alleys, climb the old city walls, or take a dip in the Adriatic—all without emptying your wallet.

7. Berat, Albania

With its white Ottoman houses stacked into the hillside, Berat is one of the prettiest towns in the region. Explore ancient mosques, hike to the castle, or sample local wine in a family-run guesthouse. It’s authentic, affordable, and refreshingly unpolished.

✈️ Your Budget-Friendly Balkan Escape

The Balkans offer everything from mountains to beaches, all wrapped in history and served with hospitality—and often for less than half the price of Western Europe. Ready to explore this underrated region? Let MagicTrips.ai design your ideal itinerary based on your vibe and budget. No account, no cost—just the adventure you’ve been waiting for.